Sophie Dahl modelling the Sophie group, which was inspired by the quintessentially British model, author, mom, cook - and Boodles muse.

With her chin resting in her hand, Sophie Dahl throws a sultry gaze into the space, as if oblivious she is being photographed. Absolutely at ease, she is wearing some impressive Boodles Tiffany Jewelry, looking as comfortable and natural as if caught in a moment of inner reflection.

With this latest effort she slips gracefully into Boodles’ own low key take on extravagance, appearing as comfy wearing a pair of simple fake Tiffany victoria Earrings as she does an extremely valuable Tiffany & co victoria necklace.

The images, shot in saturated colours or refined black and white, are the work of respected photographer Greg Williams.

Sophie is becoming such a recognizable face that she's now almost part of the Boodles family. Nicholas Wainwright, Boodles Chairman and third generation to run this family-owned business founded in Liverpool in 1798, says of picking Sophie We were looking for someone who's so much more than a model. Sophie is a British treasure; she's intelligent, amazing, real, charming, entertaining and hopefully someone who Boodles customers will have the ability to relate to

In the different shots, jewels are worn by Sophie Dahl from several assortments but she is most striking wearing the collection named in her honour. The Sophie collection was created as a homage to her beauty and charisma, and the jewels are as feminine and natural as the girl herself. Voluptuous, gently curved and fluid in form, the jewels feature an abstract heart structure that meets at the top to form another ring in which a brilliant-cut diamond is suspended. Light and fine, pale pink or soft gray mother of pearl add a touch of colour to the rose gold and platinum jewels. Full of movement and easy to wear, when worn by Sophie the term “dress-down diamonds” actually comes to life.